Friday, May 21, 2010

Starbucks Drivethru

One of the concept pillars of Starbucks' success has always been the "Third Place", so why is there a drivethru at Starbucks?  Well.  As a drivethru doubter, I look at them as a necessary evil, and a potential concept diluter.  So what was I doing in the drivethru at Starbucks?

When your commute is 180 miles down the interstate, and you are focused on prepping for a meeting, and you want a great cup of coffee to get you there, to add the trappings of the office to that cockpit where you conduct business as a road warrior, the drive thru at Starbucks is the right place to go.

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