Then, after more than a year of effort, Rubio struck a deal with Mill Road Capital of Connecticut. Now they are again private. This is a new level of hell for a restaurant chain as the pressure to perform
Actually ratchets up. Investment bankers are more avaricious than Wall Street Analysts. Bit at least a privately held company spent have the government as a full partner!
Well, we have seen the result of all this turmoil at the counter and in the dining room. Out last Rubio's experience was just after going public, when management was the founding team and all was right in their world. It has declined quite a bit since then. On all levels- decor, service and quality we see erosion. It is now a poor tortilla around a poor piece of fish stick with little and less tasty sauce and plenty of (cheap) cabbage.
No longer appealing, write off Rubio's.
- Paul/ BlogPress/ iPhone