- The need for talent in the kitchen is greater than the number of qualified, committed people.
- The restaurant business presents low barrier to entry- anyone can play
- Related to point 2, the public has low expectations fueled by fast food and fooled by heavy spice use. As I was once told "No one ever went broke underestimating the American public.
- People are lazy. Shortcuts and convenience trump passion and high standards.
- The halo effect. Put out a good item or two to build a reputation, and you can surround them with mediocrity that goes unnoticed.
- Most restaurants are started as a business, not a passion.
- Once established, the creator of good restaurants feel compelled to move on, and leave a wake of disappointment behind.
Good restaurants are run by people who are perfectionists, demanding, and fanatic. The rest are run by anyone with a business license.